Privacy policy

Privacy Policy

Effective Date / Last Updated: June 19, 2026

This Privacy Policy explains how DEKONCEPT Inc., doing business as Silver Sydney ("Silver Sydney," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit, interact with, or make a purchase from silversydney.com (the "Site"), and describes the privacy rights available to you under U.S. state privacy laws and the General Data Protection Regulation (GDPR). Our Site is hosted securely on the Shopify platform.

By using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with these provisions, please discontinue use of the Site.

1. Personal Information We Collect

We collect the following categories of personal information, depending on how you interact with our storefront:

  • Identifiers: Name, billing and shipping address, email address, telephone number, and online identifiers such as IP address and device cookies.
  • Commercial Information: Products viewed, items added to cart, purchase history, and transaction details.
  • Internet and Network Activity: Browsing behavior on the Site, pages viewed, referring tracking pages, and interactions with our emails or advertisements.
  • Approximate Geolocation: General location parameters inferred automatically from your IP address (we do not collect precise real-time geolocation).
  • Financial Information: Payment card details are collected and processed directly by our secure third-party payment processors. We do not store or retain full card numbers on our servers.
  • Communications: The exact contents of messages you transmit to us through digital contact forms, live chat infrastructure, email, or SMS.
  • Inferences: Preferences and consumer characteristics derived from the metrics above to personalize your digital shopping experience.

We do not intentionally collect "sensitive personal information" (such as government identifiers, precise geolocation, health, or biometric data) and request that you do not submit it to us.

2. How We Collect Personal Information

We collect metrics directly from you when you place an order, establish a user account, sign up for marketing communications, contact support channels, or otherwise communicate with us. We also collect data automatically through cookies and tracking pixels when you navigate the Site, and from third-party services including Shopify, payment processors, and shipping logistics carriers.

3. How We Use Personal Information

We use personal information to fulfill and deliver your orders; transmit transaction confirmations; provide customer support; maintain, secure, and improve the Site infrastructure; personalize your shopping sessions; transmit marketing communications where permitted; detect and prevent fraudulent transactions or security incidents; and comply strictly with our legal frameworks.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking mechanisms to operate the Site effectively, evaluate user metrics, and deploy relevant marketing campaigns. You can adjust your specific tracking preferences at any time through the cookie preference links located within the website footer or via native browser utilities.

5. How We Disclose Personal Information

We disclose relevant data to authorized service providers that operate functions on our corporate behalf — including our hosting infrastructure (Shopify), checkout processing operations, commercial shipping and logistics networks, fraud mitigation services, customer support portals, and advertising analytics channels. We do not disclose personal information to third parties for their own independent marketing purposes without explicit consent.

6. Target Advertising and Opt-Out Framework

We do not sell your personal data for monetary exchange. However, because certain state laws define "sale" and "sharing" broadly to encompass the deployment of behavioral marketing cookies, you possess the absolute right to opt out. You may exercise this right through our cookie footer preference tool or by sending an explicit notification to support@silversydney.com with the subject line "Do Not Sell or Share My Personal Information." We fully recognize and honor the Global Privacy Control (GPC) signal automatically.

7. Data Retention Guidelines

We retain personal information only for the competitive duration required to execute our stated business operations or comply with statutory requirements, including: maintaining transaction records and legal tax invoices for up to 7 years; retaining marketing preferences until consent is explicitly withdrawn; and maintaining customer support communications for up to 3 years following final structural resolution.

8. Your Statutory Privacy Rights (U.S. States & GDPR)

Depending on your location of residence (including California under CCPA/CPRA, Texas under TDPSA, Virginia, Colorado, and the European Economic Area under GDPR), you possess clear legal protections regarding your data, subject to local statutory limits:

  • The right to know, access, and port the personal data we maintain.
  • The right to request the correction of absolute structural inaccuracies.
  • The right to demand the structural deletion of personal profiles.
  • The right to fully opt out of targeted advertising parameters or data sharing.
  • The right to receive non-discriminatory treatment for exercising any privacy choice.

To officially execute any of these data rights, please contact our privacy desk at support@silversydney.com. We will evaluate and respond to verified requests within the statutory timeframe (typically within 45 days for U.S. frameworks).

Data Controller Information

For the execution of privacy claims, appeals, or GDPR inquiries, please communicate directly with our administration:

  • Legal Entity: DEKONCEPT Inc. d/b/a Silver Sydney
  • Corporate Address: 1325 South Creek Drive, Suite 200, Houston, TX 77084, USA
  • Privacy Support Desk: support@silversydney.com
  • Corporate Phone: +1 (267) 391-5762
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